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This article bridges work on media technologies and affect theories through an analysis of how users appropriate playlists on Spotify. Our study draws on 30 interviews with users of music streaming services in Costa Rica and an analysis of their accounts on these platforms. We discuss how users create playlists as a means to cultivate affect. The notion of cultivation stresses the dynamic and ritual work involved in producing, capturing, and exploring moods and emotions. We argue that playlistsdoi:10.1177/2056305119847514 fatcat:qo2ig42aajgyrkqqvx26sgktfe