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Today, Internet users mostly take a passive role in the market for personal information, as they provide companies their data in return for free services but not money. To increase individuals' compensation, platforms have emerged, on which users can sell their personal information. These platforms provide a particular interesting context for research on the value of personal information. Existing studies on this topic have often relied on artificial settings and highly specialized researchdblp:conf/icis/WesselsGW19 fatcat:xjn6cehkhfasdhxcu3hubr7xwm