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To Sell or not to Sell - Antecedents of Individuals' Willingness-to-Sell Personal Information on Data-Selling Platforms
2019
International Conference on Information Systems
Today, Internet users mostly take a passive role in the market for personal information, as they provide companies their data in return for free services but not money. To increase individuals' compensation, platforms have emerged, on which users can sell their personal information. These platforms provide a particular interesting context for research on the value of personal information. Existing studies on this topic have often relied on artificial settings and highly specialized research
dblp:conf/icis/WesselsGW19
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