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Per una nuova assiologia del consumo. Una proposta di ampliamento, approfondimento e aggiornamento del modello flochiano
This essay illustrates the genesis, potential and limits of the square of consumption values, conducting both a theoretical overview and an empirical investigation, focused on the Italian context. The treatment takes into account the main readings and applications proposed by scholars and professionals as much as the analysis of a large textual corpus that aims to represent the contemporary advertising landscape. As a result, it is possible to make a proposal aimed at integrating, deepening anddoi:10.12977/ocula2020-1 fatcat:ur4ptwxi6jdljgmpcpt3pgbdpa