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The Role of Sustainability in Brand Equity Value in the Financial Sector
The behavior of firms is changing as new kinds of businesses evolve. In particular, companies are now seeking to optimize their value, especially their intangible value—referred to as brand equity value—which has many behavioral drivers. The analysis of brand equity determinants in the financial sector (e.g., ethical investments, sustainability and firm behavior) has received little attention. The methodology used in this study included the collection of information from publicly listeddoi:10.3390/su12010254 fatcat:7a2x2vypw5f6bmfkloqa6ftzni