Domínios Sociais, e utilizando técnicas de estatística descritiva. Participaram da pesquisa 657 brasileiros, com média de idade de 28,5 anos, maioria feminina e residente do estado de São Paulo. Palavras-chave: carne; juízo moral; teoria dos domínios sociais; pressupostos informacionais; vegetarianismo. ABSTRACT Coordinated and collective actions, ranging from national to individual levels, will be necessary to adapt to climate changes. Dale Jamieson defends in his book "Ethics and the

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... nt: An Introduction" an ethical relationship with the environment and discusses daily individual actions that matter to change the status quo, and one of these actions is the use of animals for consumption. The cattle raising's significant share in Brazil's deforestation and environmental degradation in that context makes it needed to study how people receive and process information involving meat consumption, as well as their judgment about this issue. Using the Social Domain Theory, the present research joins today's pressing social and environmental needs with the absence of studies about people's judgments in complex situations. The study is exploratory and descriptive in nature, and used an online survey as instrument, with the purpose of 1) to investigate which factors and informational assumptions are involved in Brazilians' dietary choices, and 2) to investigate if Brazilian vegetarians' judgments are more focused in moral justifications than Brazilian omnivores' judgment about meat consumption. Data analysis used Bardin's Content Analysis based on Social Domain Theory and descriptive statistics. There were 657 respondents, with mean age of 28,5 years, mostly females and residents in the state of São Paulo.