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A study of current awareness and preference on Korean professional baseball team's promotion for products
프로야구의 상품마케팅에 대한 인식 및 선호도 조사
2012
Journal of the Korea Academia-Industrial cooperation Society
프로야구의 상품마케팅에 대한 인식 및 선호도 조사
The main purpose of this study was to identify the current awareness and preference on the promotions of products in Korean professional baseball teams. For this study, the subjects were randomly selected where they have experienced purchasing any products in the Korean professional baseball stadium. Totally, 520 subjects were asked to answer the questionnaire relevant to the current awareness and preference of promotion of products. There were 11 questions for the current awareness and 14
doi:10.5762/kais.2012.13.3.1238
fatcat:bynwyqqmibhy3ps7bnv5n44jhm