The article is devoted to the study of the works of the leading masters of contemporary art of Kazakhstan K. Azhibekuly and Zh. Musapir. On the basis of the analysis of easel and monumental works of these artists their creative method is designated by analogy with cinematography as «heritage painting». Considering a painting in the context of the study of the work of cultural memory, two significant concepts of the Kazakh fine arts can be identified – national identity and memory, which are

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... tricably linked, since the identification awareness is based on a shared system of values and memories. It was defined that one of the most important constants of the works of the selected masters is the desire to strengthen the national symbols, value orientations and identification strategies in the modern situation associated with globalization and the homogenization of ethno-cultural features.