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A Value Platform Analysis Perspective on Customer Access Information Technology
1994
Decision Sciences
Customer access information technologies (CAITs) provide a link between a firm and its customers. Firms invest in CAITs to reduce costs, increase revenues and market share, lock in existing customers and capture new ones. These benefits, however, are notoriously difficult to measure. This paper proposes an evaluative method for CAlT deployment called value platform analysis, that is based on a conceptual model drawn from the theory of retail outlet deployment in marketing science. The model
doi:10.1111/j.1540-5915.1994.tb01869.x
fatcat:dpxt6lyxrjdb7mupnawpuot4u4