The purpose of this research is to identify the best apple cider's formula in Batu city based on SNI by using consumer's acceptance and laboratory test. One of the product components which must come into consideration in obtaining the consumers' trust and attention is quality. There are 7 existing of SMEs (Small and Medium Enterprise) as the subject of this research. Each SMEs cider had a problem in setting the standardization of its process for the product. This is due to broad production,

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... SMEs must take care of and thus the inconsistency in the quality of this apple cider occurs during the production. Therefore, the improvement of quality is required to meet the requirements of SNI. The purpose of this research is to identify the best apple cider, each SMEs must take care of and thus the inconsistency in the quality of this apple cider occurs during the production. Therefore, the improvement of quality is required to meet the requirements of SNI. The results of the study presented that the best formula was obtained through the improvement in the pasteurization process with temperature of 65°C and in 30 min time. The scores of consumer color show following results: color is 4, 00 (liked), sense is 3, 57 (liked) and the scent is 3, 87 (liked). In addition, the laboratory test result demonstrates that the value of TPT is appropriate with SNI of 10, 80% Brix.