What are the Individual's Real Cares to Switch Personal Cloud Services?

Weiyi Luo, Young-Chan Lee
2014 The Journal of Information Systems  
「정보시스템연구」 제23권 제2호, 2014년 6월 -110 -computing, as an emerging field of cloud services, has attracted enormous attention from both practitioners and academics. Even there are lots of empirical studies in the field of cloud computing (Ratten, 2012; Gupta et al., 2013; Lian et al., 2014), but few of them gives an insight to the adoption or switching behavior of cloud computing in the individual level. Whether the factors, found as important drivers to impact on the adoption or switching behavior of
more » ... cloud computing in the enterprise level, still play the important role in the individual level is still questionable. Therefore, it's meaningful for us to conduct a study to provide a more comprehensive understanding on the switching behavior of cloud computing in the individual level.
doi:10.5859/kais.2014.23.2.109 fatcat:okwlomesw5bb7hsfjieoulahta