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Sensualitas Iklan "The Axe Effect"
2015
Wimba : Jurnal Komunikasi Visual
Preserved Fulltext
Pleasure of viewing used as strategic approach on advertisement. The most attractive and frequent using pleasure of viewing is sensuality. Axe as a product of men's body odor utilize it as advertisement strategy. These ads become unique because representing a different occurrence that woman pursuing a man. By mean of visual analysis with psychoanalysis approach would be describe how Axe ads persuade the target audience through gestures and sensualities.
doi:10.5614/jkvw.2010.2.2.5
fatcat:n7dynencljfwjktez4htwcnsa4