Decision Support for the Selection of Appropriate Customer Integration Methods

Kathrin Füller, Ranjitha Ramanath, Markus Böhm, Helmut Krcmar
2015 International Conference on Wirtschaftsinformatik  
Co-creating innovations with external stakeholders, such as customers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a notable number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which customer integration
more » ... . Using the design science approach, our research addresses this research gap by implementing a decision support system to assist practitioners in the selection of appropriate customer integration methods. We elicit requirements from literature and expert interviews, and subsequently design, implement, and evaluate a prototype of the system. Based on identified requirements, the prototype is implemented as a webbased tool (HTML5). The DSS tool aims to acquaint practitioners with use cases and experiences with different customer integration methods.
dblp:conf/wirtschaftsinformatik/FullerRBK15 fatcat:cel4lq26b5b2xa4wbulryrigwm