A Study on the Information Search Action for Skin Care of Women in Their Twenties -on the Information Source-
20대 여성의 피부관리 정보탐색행동에 관한 연구 -정보원을 중심으로-

Do Hyeon Kim
2016 Journal of the Korea Academia-Industrial cooperation Society  
This study examined the importance of the skin care source on the consumer's general characteristics (lifestyle, residential district and income). The questionnaire survey results showed that women in their twenties choose dermatologic clinics as the best source for skin care. The three-way ANOVA using three variables (lifestyle, residential district and income) showed notable differences between the dermatologic clinic, newspaper?magazine, family?friends, and internet sources. Some suggestions
more » ... s. Some suggestions for a marketing strategy were made. For example, newspaper?magazine targeting high income consumers is a good means for dermatologic clinics in Seoul and the Internet is better than other sources for other industries in Daejon.
doi:10.5762/kais.2016.17.1.700 fatcat:27v7josrwfgihfgaizcp3gyoju