Customer Focused Advertising Through Server Based Broadcast

Blake E. DeBray, Mustafa Kamal
2011 Journal of Business & Economics Research  
<p class="MsoNoSpacing" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt;">Advertising has become a common part of our culture and is an area that is undergoing continuous changes.<span style="mso-spacerun: yes;">&nbsp; </span>The same can be said for the means of distributing advertisements.<span style="mso-spacerun: yes;">&nbsp; </span>Television and radio are no longer the only
more » ... ans of media distribution.<span style="mso-spacerun: yes;">&nbsp; </span>New technologies have allowed consumers to view their favorite programs (and the advertisements that come with them) from a wide variety of devices and methods.<span style="mso-spacerun: yes;">&nbsp; </span>Content can be viewed from home, out in public and on the road in ways that were previously unimaginable.<span style="mso-spacerun: yes;">&nbsp; </span>For several decades, the most common way to reach viewers was through the television.<span style="mso-spacerun: yes;">&nbsp; </span>Although this method of distribution will not change any time soon, other new ways to reach audiences have sprung from modern technologies.<span style="mso-spacerun: yes;">&nbsp; </span>What does this mean for the businesses who have ruled the advertising industry for all of these years?</span></p>
doi:10.19030/jber.v9i1.942 fatcat:sflx662kmrdmvo6uphajoy6ghe