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Museums are increasingly using Facebook, Twitter, YouTube and the other social media to communicate their activities and exhibitions, organise projects and debates, build and sustain communities of visitors. Moreover, one of the increasing use of social media is the engagement of actual and potential visitors. However, considering the novelty of the theme, the literature seems to be scarce and this finding suggests the necessity to study more-in-depth the use of social media in museums. Hence,doi:10.1504/ijdcet.2020.105906 fatcat:kggqlscvb5bbvhkgylmwnx7yfi