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Triangulation as an experimental approach: Interpreting the synergistic relationship between the visual syntax, practical mechanisms and theoretical frameworks of typography used in brand marks of cultural festivals
Typography is an important visible element of a cultural festival's brand mark, yet is overlooked within cultural festival research. An abundance of work has been published that examines cultural festivals from cultural, economic, tourism, and place-making perspectives, yet there is a shortfall in scholarly research addressing the key role typography performs to engage audience participation through cultural festivals' primary brand driver -the brand mark. This paper critically considersdoi:10.7945/c2n96n fatcat:etwxv7xacbd4hcgs6zrfrtehum