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Until the emergence of the COVID-19 pandemic, tourism was one of the sectors with the greatest growth potential on a global scale. It is now highlighted as one of the hardest hit sectors in economic terms and requires strategic recovery capacity coupled with technological innovation. Technology and innovation could provide a strong contribution to the development of tourism by integrating knowledge about tourism products, services and experiences and the new needs and behaviours of consumers.doi:10.2478/ejthr-2021-0003 fatcat:tv46ccua2vhqbp5b4gw6vmi2rq