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The Effects of Shelf Display on Online Grocery Choices
2006
Social Science Research Network
Research on shelf effects in traditional grocery stores has shown that a product's absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether and how such shelf effects translate into an online grocery context. We find that a product's choice probability increases when presented on the first screen or located near focal items -especially when the latter are out-of-stock. These primacy and proximity effects have a stronger impact on choice
doi:10.2139/ssrn.944397
fatcat:b2bls7nwsnbndnwsr7rhtqt4ae