ATTITUDES OF MALE AND FEMALE TOWARDS ORGANIC FOOD PRODUCTS IN INDIA

Dasari Pandurangarao, D Suryachandra Rao, K Chiranjeevi
International Journal of Business and Administration Research Review   unpublished
The tudy is attempted to gain knowledge about male and female attitude towards organic food products. With the sample of 500 respondents consist of consumers from Hyderabad and Secunderabad (Telengana State, India). The data obtained from the survey analyzed with chi-square analysis, reliability test and discriminant analysis. The literature analysis suggested that in India organic food consumption is increasing because of concerns over environmental and health issues associated with food
more » ... ted with food production and metropolitan cities are major areas of organic food products consumption. India is a country with most producers is in the world. The finding of research indicated that friends, spouse and advertisement are key influence of organic food products for both male and female. Differences are found in income level with male and femlae. Interest to know about organic food products, believe in the organic food advertising, believe in the organic food advertising and organic foods are fresher are discriminate between male and female.
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