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In view of the explosive growth of big data technology, precision marketing and personalized recommendation have also received the dividends of big data technology. The traditional extensive operation has not effectively combined the products of businesses with the needs of users, and the success rate of marketing is low, which has led to the crisis that operators may become "pipelines." To meet the personalized needs of users and precision, marketing technology has been developed. This paperdoi:10.1155/2022/6751413 fatcat:4ghr7bjbpvfmrknvfsfqdxjj3u