Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation [chapter]

Hermann Klinger, Alexander Benz
2009 Handbook of Research in Mass Customization and Personalization  
We have reached Globalization 3.0; according to Tom Friedman's book "The World is Flat" globalization has become reality not only for countries and international corporations but also for individuals. How can one single individual compete with millions of other people worldwide? How can one person cope with the exponentially growing resources of knowledge? Definitively the key is learning and education; individualized, life-long, efficient and effective however. Our proposal is to replace the
more » ... radigm of traditional education from an "economy of scarcity" with an "economy of self-generation". MassCustomization (MC), understood as roof for mass customization, customer co-creation, and open innovation provides the conceptual and operational framework for analyzing needs and the status of individualized education. Consistent with MC a system for individualized lifelong learning from kindergarden and school to university and corporate level has been designed and implemented. Consequently cases, i. e. outputs of education are used for customization and to individualize curricula. Latest findings from neuroscience and systems theory are utilized as basis of argumentation. First results are reported and discussed.
doi:10.1142/9789814280280_0036 fatcat:orghskxb65c3bearb24urbljua