The peculiarities of the synthesis of the enterprise competitiveness management system are considered. This synthesis should take into account the laws of system formation and have a hierarchical structure with a flexible module of interaction between the blocks of state regulation, the block of adaptation and the microeconomic (corporate) block. The block of state regulation (macroeconomic) is the highest level of organization of the enterprise competitiveness management system, which is

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... med by the modern practice of developed countries. The article analyzes the position of Ukraine in international ratings and finds that the dysfunctional role of the state complicates the management of the enterprise international competitiveness, leads to further deterioration of the economy industrial structure, the loss of competitive positions and the strengthening of raw orientation. Keywords: enterprise, competitiveness, macroeconomic (institutional) block of competitiveness control system, industrial competitiveness, index of ease of doing business, readiness of countries for the fourth technological revolution.