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Classifying online corporate reputation with machine learning: a study in the banking domain
2019
Internet Research
Purpose User-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is challenging due to their high volume and unstructured nature. The purpose of this paper is to develop a classification framework and machine learning model to overcome these limitations. Design/methodology/approach The authors create a multi-dimensional classification framework for the online corporate
doi:10.1108/intr-07-2018-0318
fatcat:q2hrhcrxaffwzjafqdadyzo5ve