A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
This research is based on the investigation of the effects of Facebook, Youtube and Instagram advertisements on consumers' buying behaviours. For this purpose, a representative face to face survey has been conducted in the city of Istanbul on 317 active users of Facebook, Youtube and Instagram between 2 April-15 May 2019. SPSS program has been used for frequency, factor, reliability and correlation analyses. LISREL structural equation modelling has been used in order to test the significancydoi:10.30685/tujom.v4i3.69 fatcat:6e2xpuvtszgb3dajdojm66mewa