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Grounded Theory is still regarded with skepticism as a research methodology by many academics so this paper has been specifically constructed using recent research to illustrate the rigour of the Grounded Theory Methodology. An investigation into 'best practice amongst European Project Managers used the Grounded Theory Methodology to analyse interview data. This paper reports on that practical application of the Grounded Theory Methodology and contributes to the growing literature on the use offatcat:uni4ask5crc5zjveovfmnblvky