Database system selection for marketing strategies support in information systems

František Dařena
<span title="">2007</span> <i title="Mendel University Press"> <a target="_blank" rel="noopener" href="" style="color: black;">Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis</a> </i> &nbsp;
DAŘENA, F.: Database system selection for marketing strategies support in information systems. Acta univ. agric. et silvic. Mendel. Brun., 2007, LV, No. 6, pp. 43-54 In today's dynamically changing environment marketing has a signifi cant role. Creating successful marketing strategies requires large amount of high quality information of various kinds and data types. A powerful database management system is a necessary condition for marketing strategies creation support. The paper briefl y
more &raquo; ... bes the fi eld of marketing strategies and specifi es the features that should be provided by database systems in connection with these strategies support. Major commercial (Oracle, DB2, MS SQL, Sybase) and open-source (PostgreSQL, MySQL, Firebird) databases are than examined from the point of view of accordance with these characteristics and their comparison in made. The results are useful for making the decision before acquisition of a database system during information system's hardware architecture specifi cation. marketing strategy, database management system, database comparison, Business Intelligence, data integration Address Ing. František Dařena, Ph.D., Ústav informatiky, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="">doi:10.11118/actaun200755060043</a> <a target="_blank" rel="external noopener" href="">fatcat:d7zfq3t2t5hw7lurov6qojevtq</a> </span>
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