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Purpose -This paper aims to investigate the role of quality management (QM) practices in the success of strategic alliances. Design/methodology/approach -Through a review of the literature, a conceptual model employing a relational view of inter-organizational competitive advantage is proposed, which attempts to address the concept of quality management in strategic alliances and networks. Findings -Trust and co-operative learning have emerged as critical factors that affect the success ofdoi:10.1108/00251740710746042 fatcat:eya36oskrzd6zk2fjs2kyltjfm