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Learning of the information diffusion model is a fundamental problem in the study of information diffusion in social networks. Existing approaches learn the diffusion models from events in social networks. However, events in social networks may have different underlying reasons. Some of them may be caused by the social influence inside the network, while others may reflect external trends in the "real world". Most existing work on the learning of diffusion models does not distinguish the eventsdoi:10.1145/2487575.2487584 dblp:conf/kdd/LinWHY13 fatcat:gszdcrdo6fgrreco6gtdwgd6ca