Technolgoical innovation has covered all aspects of business all over the world. With growing pace of digitalisation all over the globe, e-commerce has become one of the popular platforms for initiating business transactions. COVID-19 has showed the dependence of the society on this medium for the convenient allocation of goods and services and meeting up of consumer demands. Saudi Arabia has also witnessed a high demand in the usage of this platform to meet the daily usage necessity. In order

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... o get insight into the topic, qualitative research has been undertaken. The study aims to investigate the increased use of e-commerce during COVID-19. The data required for the analysis has been collected from secondary sources such as web journals and research work. The finding of the qualitative analysis exhibited that the e-commerce has increased rapidly during COVID-19 time. The outcomes of the present study are helpful for the vendors to facilitate the consumers by increasing the opportunities of e-commerce.