Thankstonew technologies for drug identification, traceability and mobile platforms, it is possible to providepersonalised services for medicine consumers. Thisp aper presents theH ealth-Identity platform, which is am obile application providing the consumer with an assurance that the drug she/he holds in her/hish ands is ag enuine product and can be consumed without risk in accordance with her/hisstored patient profile (allergies, health state, current medicine consumption, etc.).