New media is becoming more diverse, with more and more users using social media, such as Micro-Blog, for marketing activities. The main purpose of this paper is to explore the definition, problems and countermeasures of micro-blog marketing. This study obtained the data needed for analysis through the literature review and analyzed the data and presented the results by induction method. The results found that the problems of micro-blog marketing are mainly reflected in the sender, information

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... ntent and communication, platform member interaction and platform management, other issues include human resources and technical issues, while the countermeasures of micro-blog marketing focus on management, information content, information transmission and interaction, as well as internal monitoring and external supervision. Finally, the study suggests that future researchers can try to verify ways and effects to improve the quality of fans.