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Communicating science: Sending the right message to the right audience
2017
Facets
For science communication to be effective, scientists must understand which sources of information their target audiences most frequently use and trust. We surveyed academic and non-academic scientists, natural resource managers, policymakers, students, and the general public about how they access, trust, and communicate scientific information. We found trust and use of information sources was related to participant age and group identity, but all groups had high levels of use and trust of
doi:10.1139/facets-2016-0015
fatcat:tg43yrvg5jhqbpop7so3qyqsqa