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Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior
2022
Frontiers in Psychology
The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens' healthy food choice behavior can be stimulated by using a thin-ideal influencer in a sponsored influencer post promoting unhealthy vs. healthy food. A two-by-two, between-subjects experimental study (influencer weight: thin-ideal vs. overweight; snack-type: unhealthy vs. healthy) was conducted with 146 tweens (11–13 years
doi:10.3389/fpsyg.2022.789069
pmid:35478748
pmcid:PMC9037281
fatcat:gqo3yoyzg5g6xnr3sh62vv3z3u