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Investment in equity shares is one of the major avenues of investment that yields significant returns to investors. It is also a source of finance for the capital requirements of firms. Returns from such equity investments are subject to vary owing to the movement of share prices, which depend on various factors. Such factors that influence stock prices could be either firm specific internal factors such as earnings, dividend, book value, etc. or external factors such as interest rate,doi:10.37922/pijmit.2017.v06i01.008 fatcat:uomqplr3jngffohpmujgfeibqm