The domestic consumer electronics and durables sector have witnessed a substantial growth over the last few years. This sector plays an important part in the economy of the country and provides employment to millions of people, more importantly to a large number of women in the country. Giving consumers greater bargaining power which in turn has forced particular product to devise strategies that they consider suit the ever changing marketing environment in order to be competitive and it's for

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... eason that this study evaluated promotion, price variation, location and improved customer as strategies adopted for competitive edge and identify a strategy with greater returns. India can emerge as the future manufacturing hub for the region, provided there is adequate focus and support from the Government for this sector.