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Digital Transformation – The Hype and Conceptual Changes
Digital transformation (DT) is attracting increased attention; many papers and special issues focus on various aspects of DT. Still, DT often serves solely as a repackaging of previously existing ideas. Our paper argues that the term is over-hyped and has been used to rebrand various fields to attract management attention. However, this alone cannot explain the reasons for such an immense rise in the popularity of the concept. To understand the underlying motives for current DT adoration, ourdoi:10.15458/ebr.90 fatcat:gub5xux3crdfpkkk5b6zn335ja