Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article theorizes CSR as a resource-generating activity by creating support networks, relationships and management of perceptions in the form of social and reputational capital. This article develops

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... s for strategic use of CSR activities by creating social and reputational capita that ultimately leads to profi tability. Theoretical and practical implications of the proposed model have been discussed.