Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Muhammad Mohtsham Saeed, Faria Arshad
2012 Journal of Database Marketing & Customer Strategy Management  
Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article theorizes CSR as a resource-generating activity by creating support networks, relationships and management of perceptions in the form of social and reputational capital. This article develops
more » ... s for strategic use of CSR activities by creating social and reputational capita that ultimately leads to profi tability. Theoretical and practical implications of the proposed model have been discussed.
doi:10.1057/dbm.2012.19 fatcat:jlx7r7whvvbdjdvri4qwlvi3li