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Children and media in China: an urban‐rural comparison study
Journal of Consumer Marketing
Research paper Purpose The current study attempts to examine how media ownership, media usage and attention to advertising vary among urban and rural children in Mainland China. It also collects information about the contexts of media usage and time spent on various activities including media usage. Design/methodology/approach . Questionnaires were distributed through sixteen elementary schools and local researchers were selected and trained to administer the data collection. Findings Mediadoi:10.1108/07363760610655014 fatcat:qczoeqhtpfh4vldtehte5portq