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Roadmapping: (Missed) opportunities to overcome strategic challenges
2021
Business Horizons
Firms face various critical challenges when pursuing a coherent course of action that seeks to create value for the long term. They are required to balance myopic and hyperopic behavior. They must ensure coordination, adopt a holistic view of various functional perspectives, and foster commitment among key decision makers. They need to develop a credible and compelling line of reasoning that employees understand and can act on. Adopting the perspective of roadmapping as a strategy tool, this
doi:10.1016/j.bushor.2021.02.014
fatcat:ygbo3fqyxzespk3kp5pivewm3m