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Measuring the Purpose Strength
[chapter]
2019
Purpose-driven Organizations
In the preceding chapters, a new logic for the twenty-first-century organization was proposed-the logic of leading based on a shared and common business purpose, one that captures the mind, captivates the heart, and guides the day-to-day routines of every individual in the organization. In view of this new logic, though, the question becomes, how are leaders to assess whether or not the purpose of the business is truly common and deeply shared? To be able to answer such questions, it is crucial
doi:10.1007/978-3-030-17674-7_10
fatcat:wyxyczqejnhwla56mp3n4dff2q