Research on the Marketing Model of Agricultural Products under the Guidance of Rural E-commerce

2018 2018 4th International Conference on Economics, Management and Humanities Science (ECOMHS 2018)   unpublished
This topic developed the research on the marketing model of agricultural products under the background of rural e-commerce and used the Internet to find a large number of literature and materials, read relevant books and methods of field understanding. Firstly, the related concepts were briefly explained. Secondly, the marketing and development models of China's agricultural product as well as the influence of the development of rural e-commerce on the marketing model of agricultural products
more » ... cultural products were specifically analyzed. Finally, it provided the theoretical support and reference for the optimization of agricultural products marketing model under the guidance of rural e-commerce according to the research on the development of rural e-commerce enterprises.
doi:10.25236/ecomhs.2018.111 fatcat:cyyrxv43ivhy7g7dowwfsqxbze