КИБЕРСПОРТ КАК ФОРМА БИЗНЕСА

Пономарева Ю.Д., Сизов С.Д.
2021
With the development of the sports industry, the shift to sporting events staginess, the desire for commercialization and, simultaneously with the high growth of information technologies, a transformation of all types of sports activities is observed. Against the backdrop of events, e-Sports received an impetus to develop as a business. This paper briefly highlights the e-sports industry, its fragmentation and diversity, giving examples of the most popular games, the main parties involved in
more » ... ties involved in this industry: players, teams, organizations, leagues, publishers. Considering e-Sports as a business, the authors note the exceptionally accelerated life cycle of the product, the possibility of working on a franchise, the variety of potential business partners, as well as the prospects for investing in this industry. It is concluded that e-Sports as a business will develop at a rapid pace.
doi:10.24412/2411-0450-2021-2-2-49-57 fatcat:xgvybxpbdvdqxfhuk5sn5j6exi