Assessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africa

Mudiwa A. Gavaza, Noel J. Pearse
2019 The African journal of information and communication  
Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its
more » ... , this article makes recommendations for how the station could increase the maturity of its social media use.
doi:10.23962/10539/28661 fatcat:dvyjrrebgvgydoj3wq7w3y4nxe