A study on the positive impact of eWOM in eco-tourism destinations of Vietnam

Sinh Hoang, Sandeep Dey, Vy Nguyen, Zuzana Tuckova
2022 International Conference on Tourism Research  
This research study focuses on the positive impact of eWOM in determining the selection of eco-tourism destinations. A positive review of tourism destinations has significant images, content and experience. Its natural beauty, environment-friendly practices, sustainability, and other factors determine an eco-tourism destination. The paper's findings suggest that tourists research before selecting a destination. An honest review of a previous consumer has more impact on a potential customer.
more » ... ellers opt for online and offline media to judge the authenticity of the destination. This research paper also examines how electronic word of mouth (e-WOM) impacts the tourists' decision to select and visit eco-friendly destinations?
doi:10.34190/ictr.15.1.134 fatcat:af6frgwesnefngmvxmajxu5cce