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This research study focuses on the positive impact of eWOM in determining the selection of eco-tourism destinations. A positive review of tourism destinations has significant images, content and experience. Its natural beauty, environment-friendly practices, sustainability, and other factors determine an eco-tourism destination. The paper's findings suggest that tourists research before selecting a destination. An honest review of a previous consumer has more impact on a potential customer.doi:10.34190/ictr.15.1.134 fatcat:af6frgwesnefngmvxmajxu5cce