As there has been a great improvement in citizens' living standards, consumer discretionary is occupying a larger and larger market. This article is trying to analyze some big consumer discretionary companies through their recent performance on the stock market. There are nine companies, which are Kweichow Moutai, TSLA, China Gold, Starbucks, Hilton, Estee Lauder, Nike, General Motor, and Amazon. This article separated the companies into three frameworks, found financial data on websites and

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... culated different ratios related to these companies' risk, profitability, and market value. This article then gave out some possible investors and unlikely investors of them. The conclusion is that Kweichow Moutai, Estee Lauder, and Nike performed best in their own frameworks. Our work is to describe the current situation of different kinds of consumer discretionary firms through our chosen samples. The paper presents our research results about the topic.