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Exploring anti‐gang advertisements: Focus group discussions with gang members and at‐risk youth
1999
Journal of applied communications research
The use of advertising to discourage gang membership is a issue that has been heavily debated, but the controversy has continually overlooked the children for whom the ads are intended to help. The purpose of this thesis is to explore the use of anti-gang advertising by seeking the opinions of young people living in a gang environment. The results of this study provide a detailed account of discussions about anti-gang messages generated from focus groups with gang members and at-risk youth and
doi:10.1080/00909889909365538
fatcat:bwdamv5ernbk7ouejqsyj47dc4