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Creating Effective Personas for Product Design: Insights from a Case Study
[chapter]
2011
Lecture Notes in Computer Science
Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.
doi:10.1007/978-3-642-21660-2_5
fatcat:754kbimdznabrgyslq3bow6mgi