Creating Effective Personas for Product Design: Insights from a Case Study [chapter]

Frank Y. Guo, Sanjay Shamdasani, Bruce Randall
2011 Lecture Notes in Computer Science  
Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.
doi:10.1007/978-3-642-21660-2_5 fatcat:754kbimdznabrgyslq3bow6mgi