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The Effects of Cryptocurrency Trading Websites on Airlines' Advertisement Campaigns
2021
Journal of Theoretical and Applied Electronic Commerce Research
In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines' visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this
doi:10.3390/jtaer16070169
fatcat:paumcott2jbldkplphsaq2vlki