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Using the wisdom of the crowds for keyword generation
2008
Proceeding of the 17th international conference on World Wide Web - WWW '08
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords, and their ad is displayed when the keyword is queried to the search engine. An important problem in this process is keyword generation: given a business that is interested in launching a campaign, suggest keywords that are related to that campaign. We address this problem by making use of the query logs of the search
doi:10.1145/1367497.1367506
dblp:conf/www/FuxmanTAA08
fatcat:25drxkjna5fypcq6s5wcx7iuju