In the paper investigated social media as a tool, which can help in marketing on agritourist farms. The study examined the relationship existing between Facebook fanpages activities, and customers and stakeholders reactions. Data for research were acquired from Facebook API and covered period 2012-2015. The data included the reactivity of users of agritourist farms fanpages for appropriate management actions from fanpages of agritourist farms operating in the Western Pomerania. The results

more »

... ated that properly conducted activities agritourist farms in social media can help in users activities and may affect the decisions of potential guests. Słowa kluczowe: agroturystyka, gospodarstwa agroturystyczne, Facebook, media społecznościowe, narzędzia marketingowe.